Almeera’s rebrand marked one of the most significant transformations in the brand’s history, evolving one of Qatar’s most recognised retail names for a new generation while carefully protecting the familiarity and cultural relevance built over decades.
The challenge was not to reinvent Almeera, but to move it forward without losing what made it recognisable, transforming a more institutional identity into a brand that feels warmer, more organic, human and welcoming.
Evolution, not revolution
The new identity was built around a clear principle: respect the past while making the evolution unmistakable. Every decision was carefully balanced to introduce a contemporary expression without disconnecting the brand from the people who already know and trust it.
A more human Almeera
A softer, more approachable visual language shifts the brand away from a purely functional supermarket identity towards an experience that feels closer, friendlier and more connected to everyday life in Qatar.
Freshness meets innovation
The colour system expands Almeera’s recognisable green into a richer and more flexible palette. Fresh greens, vibrant lime and natural sand tones introduce freshness, energy and innovation, while maintaining a strong connection to the brand’s heritage.
Respecting cultural legacy
For a brand with such an established presence in Qatar, familiarity is an asset. The rebrand carefully preserves visual cues from Almeera’s legacy while giving them a more contemporary, confident and distinctive expression.
A brand built for what comes next
The identity became part of a broader transformation encompassing new store experiences, a modern digital ecosystem and a new loyalty programme, creating a brand that reflects not only who Almeera has been, but who it is becoming.
The result is a more cohesive, relevant and human brand, designed to grow with its customers, communities and the evolving landscape of Qatar.
TEAM
X&Why
Felipe Cambraia — Brand Design + Art Direction
Hichem Boukettaya — Art Direction
James Lee Tabao II — UI/UX
Ahmad Qarjouli — Account
Toby Hart — Strategy
Hamzeh Zahr — Director
X&Why
Felipe Cambraia — Brand Design + Art Direction
Hichem Boukettaya — Art Direction
James Lee Tabao II — UI/UX
Ahmad Qarjouli — Account
Toby Hart — Strategy
Hamzeh Zahr — Director
SEE MORE.
ALMEERA'S LOYALTY PROGRAM: WAFA
